The bold, geometric, decorative look of Art Deco originated in France in the 1920s.
What is Art Deco architecture?
Art Deco gained prominence in architectural design and was heavily influenced by Egypt, particularly after the high-profile discovery of Tutankhamun’s tomb by Howard Carter in 1922.
During the 1930s, the style was widely adopted throughout Western Europe and the United States.
A sleeker, more cosmopolitan development of Art Nouveau, Art Deco was first used on public and commercial buildings for both its practicality and modern design.
Signature characteristics of Art Deco include geometric shapes and angular corners broken up by ornamental motifs. Entrances are often extravagant, roofs tend to be flat, and windows can made up of continuous bands of glass.
Art Deco remains one of the most distinctive architectural styles.
Here, we look at five iconic Art Deco buildings in England, some of which have been developed for contemporary use.
1. The Hoover Building, Ealing, Greater London
The UK base of the Hoover Company, founded in Ohio in 1908, occupied this purpose-built Art Deco factory from 1933.
Once dedicated to manufacturing and repairs, the Grade II* listed site is home to luxury flats after being bought in 2005. It retains many of the factory’s original features and distinctive signage.
2. Battersea Power Station, London
Perhaps the most famous power station in Britain, Battersea, was built in the 1930s and 1950s by Sir Giles Gilbert Scott.
This icon of London’s industrial past was decommissioned in 1983 and granted Grade II* listed status.
Battersea has also been immortalised in popular culture, including the cover art for Pink Floyd’s ‘Animals’ album, the 1965 Beatles film ‘Help’, and Christopher Nolan’s 2008 Batman film.
3. The Midland Hotel, Morecambe, Lancashire
One of the most famous and stylish buildings of the 1930s, coastal landmark British architect Oliver Hill designed the Midland Hotel.
It features prominent curvature, complementing the nearby Morecambe promenade and allowing guests to have panoramic views of the North West coast.
In 1998, the hotel closed due to its disrepair and remained derelict for almost ten years before its revival by extensive restoration in 2008.
4. Greater London House, London
The Carreras Cigarette Factory was designed by architects M.E and O.H Collins and A.G Porri.
Before the creation of the grand factory, the building was a small shop famous for the local cat that napped in its window, where the company got its black cat logo.
Egyptian-style columns adorn the exterior, and two giant cat effigies at the entrance symbolise the Egyptian goddess of protection.
5. Daily Express building, Manchester
The Daily Express building in Manchester is Grade II* listed and was built in 1939.
It was designed by Sir Owen Williams using opaque and pigmented structural glass, giving it a futuristic Art Deco appearance.
Newspaper production ceased in 1993, and the building is now home to start-up offices for media companies and apartments.
Further reading
Reblogged this on Le Grand Art.
My favourite art deco building is my house despite the fact that the roof is challenging to maintain and it’s very very hot in the summer!
I hope it’s ok to link to my own blog, but my current favourite is probably Guy Morgan’s Cholmeley Lodge in Highgate, London:
https://choosingsymbols.wordpress.com/2018/09/15/cholmeley-lodge-london/
Unfortunately the Hoover building has been spoilt by developers adding a pitched roof, its completely ruined the art deco budings linear form.
Reblogged this on keithbracey and commented:
Art Deco in architecture……….form over function……one of the best and most artistic movements in modern architecture….
Beautiful buildings! It’s nice to see a building example of the Egyptomania that was taking place in that era too!
Surely the De La Warr Pavilion has to make the list!
It’s actually Modernist. I live in Bexhill and visit it often.
There is a group of 7 Art Deco / Moderne houses in Kettering that whilst mostly intact have not been listed, even locally, despite being devoted a paragraph in the Buildings of England series for Northamptonshire.
Freemasons Hall, well worth a visit if you are in London
https://www.ugle.org.uk/freemasons-hall